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Nice Linen Chinese brand story

Nice Linen Chinese brand originated in Britain in the early 20th century. In 1917, the British war and the outbreak of internal conflicts in the country continued to experience division and colonization. Under such an environment, people were unstable and moved constantly. Motels continued to emerge, providing a short rest for the vast number of people in the war.

They long for and call for freedom, stability, peace and love. In the early 20th century, a young fashion designer Thomas Yuri terminated his long-term fashion design work and established his own hotel linen shop in Singerbestow, a small town in northeastern Hampshire, England. For the design and production of hotel linens, it is only for the people to have a night of stability and spiritual pursuit in turbulent times.

In 1973, his traditional, sophisticated design and unique British-style hotel supplies were widely praised by consumers in the British hotel industry. As a result, he created the beautiful, refined and noble positioning of "Nice Linen" and gained wide recognition in one fell swoop.

Hong Kong Huihua Industrial Company joined hands with Nice Linen in 2009 to bring Nice Linen to China. According to the usage habits and physiological characteristics of the Chinese people, combined with the current situation of the modern life of the Chinese people, it targets people's high work pressure and busy and fast-paced life. Launched the brand life concept of "Enjoy life: leading hotel fashion and sharing five-star sleep", inheriting and carrying forward the British local national characteristics of calmness, naturalness, elegance and subtlety, noble luxury and the nature of the British aristocracy to love nature, and integrating the unique British style and light luxury culture , interpreted as a design concept of mature elegance, low-key luxury, health and harmony, perfectly reproducing the royal and noble artistic conception through history and home decoration, and finally achieved China's Nice Linen.

Nice Linen China provides modern people who are busy in bustling cities with the road to happiness on the journey of "enjoying life". It is like a paradise, full of people's quality and spiritual pursuit of romantic life!

Source: (Editor: hsadmin)