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The list of the top 100 5A scenic spot brands in October 2019 was released

1. Market dynamics

The tourism consumption market performed well during the National Day holiday, with nighttime consumption becoming a highlight

Data released by China UnionPay shows that the total amount of UnionPay online transactions during the National Day holiday exceeded 2 trillion yuan, and the consumption amount in the first six days alone exceeded the total of the seven days of last year’s Golden Week. Among them, nighttime consumption is becoming a new highlight. According to UnionPay statistics, the amount of nighttime dining consumption increased by 55.5% year-on-year, and the amount of entertainment consumption increased by more than 80% year-on-year. What's more noteworthy is that the current "night economy" is not just a "patent" for first-tier cities. UnionPay's consumption data shows that during the "National Day" period, Shenzhen, Weifang, Guangzhou and other places became the cities with the fastest growth in night-time catering consumption in the country. Shenzhen , Haikou, Heyuan and other places have become the cities with the fastest growing nighttime entertainment consumption in the country. The "night economy" provides important opportunities for the economies of second- and third-tier cities to overtake in corners.

Forest tourism continues to pioneer and innovate, and new business formats are blooming.

At the opening ceremony of China's first Forest Tourism Festival in October, Liu Dongsheng, deputy director of the National Forestry and Grassland Administration, said that the number of forest tourism tourists nationwide reached 1.6 billion in 2018, accounting for about 30% of the domestic tourist number, creating a comprehensive social output value of about 1.5 trillion yuan. In the first half of 2019, the number of forest tourism tourists nationwide reached 900 million, a year-on-year increase of 14%, accounting for approximately 30% of domestic tourist numbers. The annual growth rate of forest tourism tourists remained above 15%. my country's forest tourism continues to pioneer and innovate. New products and new business formats such as forest experience, forest health care, ecological leisure, natural recreation, and nature education are blooming, attracting more and more members of the public to enter the ecology and nature.

50% of listed scenic spot companies have seen their net profits decline in the first three quarters, and mountain scenic spots cannot hide their decline during the peak tourism season.

As of the end of October, the third quarterly reports of listed companies in scenic spots had concluded. The performance of theme park companies and mountain natural scenic spot companies was both "ice and fire". According to incomplete statistics from the Median Research Institute, 50% of the 19 listed companies in the tourist attraction category reported a decline in net profit in the first three quarters. Affected by the reduction in admission fees to scenic spots, the performance of some traditional mountain scenic spots was dismal, and the net profit of Zhangjiajie and Huangshan Tourism fell by more than 20% in the first three quarters. In comparison, theme parks and tourism and performing arts scenic spots, such as OCT A, Huaqiang Fantawild, etc., are far ahead in overall performance due to their richer tourism formats and deeper experience.

At present, with the changes in market demand, the wave of "price cuts" for tickets, and the rectification storm sweeping across the country's A-level scenic spots, the business model of scenic spots cannot be broken or established. It is necessary to build new profit models and operating methods, and put more effort into product structure, marketing, services, and cost control. . Enriching the industrial elements of "food, accommodation, travel, shopping and entertainment" in the scenic spot, diversifying the business formats of the scenic spot, and enhancing the experience of tourism projects are the foundation for the scenic spot to increase revenue, retain tourists, and achieve sustainable develop